NAI Code of Conduct

The NAI (Network Advertising Initiative) Code of Conduct is a set of guidelines designed to promote responsible online advertising practices. It emphasizes transparency, giving consumers clear information about how their data is collected and used for targeted advertising. The Code encourages companies to respect user privacy, offering choices regarding data sharing and ad personalization. It also stresses the importance of accountability, requiring businesses to manage and protect consumer information responsibly. By adhering to these principles, the NAI aims to enhance consumer trust and improve the online advertising experience.