Network Advertising Initiative

The Network Advertising Initiative (NAI) is an industry group that promotes responsible online advertising practices. It helps companies that collect data about your online activities to follow privacy standards and be transparent about their practices. When you visit websites, these companies might track your behavior to show you targeted ads. The NAI provides guidelines and tools, such as an opt-out option, allowing users to control how their data is used for advertising. Its goal is to balance effective marketing with respecting user privacy and building trust in digital advertising.