Google AdWords

Google AdWords, now called Google Ads, is an online advertising platform that allows businesses to display ads on Google’s search results and partner websites. When someone searches for related products or services, relevant ads can appear at the top or bottom of the search results. Advertisers bid on keywords, and their ads are shown based on factors like bid amount and relevance. This helps businesses reach potential customers actively looking for their offerings, making advertising targeted, measurable, and efficient. Google Ads is a powerful tool to increase visibility and drive traffic or sales.