Online Behavioral Advertising (OBA)

Online Behavioral Advertising (OBA) is a method websites and advertisers use to show you ads based on your past online behavior. When you visit websites, your actions—like pages viewed or searches made—are tracked, often through cookies. This data helps advertisers understand your interests and preferences, allowing them to serve more relevant ads tailored to you. The goal is to improve ad relevance and engagement. While this can enhance your online experience, it also raises questions about privacy and data security, making it important for users to be aware of tracking practices.