SCL Group

SCL Group, or Strategic Communication Laboratories, was a data science and strategic communications firm known for its expertise in political campaigning, research, and digital marketing. It gained notoriety for its role in developing targeted advertising strategies and data analytics to influence voter behavior and public opinion. The group was linked to controversial practices, such as using social media data to tailor political messages. SCL's work has raised discussions about ethics in communication and the power of data in shaping democracies, particularly in the context of elections and referendum campaigns around the world.