Cambridge Analytical

Cambridge Analytica was a political consulting firm that gained notoriety for its role in the 2016 U.S. presidential election and the Brexit referendum. The company specialized in data analysis and targeted advertising, using personal data from millions of Facebook users without their consent to create detailed psychological profiles. This information was then used to influence voter behavior and tailor political campaigns. The controversy raised significant ethical questions about privacy, data use, and the impact of targeted messaging on democracy, ultimately leading to widespread public scrutiny and discussions about regulations in data privacy and social media.