Alexander Nix

Alexander Nix is a British businessman known for founding Cambridge Analytica, a company that specialized in data-driven political consulting and digital marketing. The firm gained notoriety for its role in using personal data to influence elections and public opinion. Nix's work became controversial after revelations about how his company collected and exploited data, raising ethical concerns about privacy and manipulation in political campaigns. His career highlights the growing importance and risks of data analytics in modern political and advertising strategies.