Aleksandr Kogan

Aleksandr Kogan is a psychologist and data scientist best known for his role in the Cambridge Analytica scandal. While working at Cambridge University, he created a Facebook app that collected personal data from users and their friends. This data was later used by Cambridge Analytica for targeted political advertising during the 2016 U.S. presidential election. Kogan’s work raised significant ethical concerns about privacy and data usage, highlighting the potential misuse of personal information on social media platforms. The scandal sparked widespread discussions on data protection, user consent, and the influence of social media on democracy.