PRIZM

PRIZM is a marketing and demographic segmentation system that classifies US households into distinct groups based on shared characteristics, behaviors, and lifestyles. Developed by Claritas, it uses demographic data, consumer behavior, and geographic information to create profiles of neighborhoods, helping businesses and marketers understand their target audiences better. The system identifies various “segments” that can highlight trends in income, education, family structure, and purchasing habits, allowing companies to tailor their products, services, and marketing strategies to meet the specific needs and preferences of different consumer groups.