Lifestyle clusters

Lifestyle clusters refer to groups of people who share similar behaviors, preferences, and values based on their daily lives, interests, and social habits. Marketers and researchers use these clusters to better understand consumer behavior and target specific audiences effectively. For instance, one cluster might prioritize health and fitness, while another may focus on luxury and travel. By analyzing these groupings, companies can tailor their products, advertising, and services to align with the specific desires and needs of each cluster, ultimately improving engagement and satisfaction among different segments of the population.