demographic data

Demographic data refers to statistical information about groups of people, often used to understand their characteristics and behaviors. This data typically includes factors such as age, gender, income, education, ethnicity, and geographic location. By analyzing demographic data, researchers, businesses, and policymakers can identify trends, make informed decisions, and tailor services or products to meet the needs of specific populations. Essentially, it helps us understand who people are and how that influences their choices and lifestyles.