Geodemographic Analysis

Geodemographic analysis is a method used to study and understand the characteristics of different groups of people in specific locations. It combines geographic data (where people live) with demographic information (like age, income, education, etc.) to identify patterns and trends. This analysis helps businesses, governments, and organizations make informed decisions, such as targeting marketing efforts, planning services, or developing communities based on the needs of residents in various areas. Essentially, it provides insights into how social and economic factors interact within specific locales.