BlueKai

BlueKai is a data management platform that helps companies collect, organize, and analyze information about online users’ behaviors and preferences. By gathering data from various sources, it allows marketers to create detailed profiles of potential customers. This enables businesses to deliver more targeted and relevant advertisements, improving marketing efforts and user experiences. Essentially, BlueKai acts as a centralized database that supports personalized marketing by understanding consumers’ interests and habits, all while respecting privacy regulations.