Amazon Personalization

Amazon Personalization is a machine learning service that helps businesses deliver customized experiences to their customers. By analyzing user behavior, preferences, and interactions with products, it recommends items tailored to individual tastes. This technology enables companies to enhance engagement and improve customer satisfaction by showing relevant content and products, much like how Amazon suggests books, movies, or items based on what you've previously viewed or purchased. Essentially, it helps businesses create a more personal shopping experience, making it easier and more enjoyable for customers to find what they want.