Customer Profiling

Customer profiling is the process of creating a detailed description of a company's ideal customers based on various characteristics, such as demographics, buying behaviors, preferences, and interests. This involves collecting and analyzing data to understand who the customers are, what they value, and how they make purchasing decisions. By developing these profiles, businesses can tailor their marketing strategies, improve customer service, and enhance product offerings to better meet the needs of their target audience, ultimately leading to increased customer satisfaction and loyalty.