Conversion Rate Optimisation

Conversion Rate Optimization (CRO) is the process of improving a website or marketing campaign to increase the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. It involves analyzing user behavior, testing different design elements and messages, and making data-driven adjustments to enhance user experience and effectiveness. By implementing CRO strategies, businesses aim to turn more visitors into customers, thereby maximizing their online potential and achieving better results from their marketing efforts.