split testing

Split testing, also known as A/B testing, is a method used to compare two versions of a webpage, ad, or product to see which one performs better. In this process, you randomly show one version (A) to half of your audience and the other version (B) to the other half. By measuring their responses—such as clicks, sales, or sign-ups—you can determine which version is more effective. This approach helps businesses make informed decisions based on real user data, ultimately improving their offerings and increasing satisfaction.