AB Testing

A/B testing is a method used to compare two versions of something, like a webpage or an advertisement, to see which one performs better. In this process, you divide your audience into two groups. One group sees version A, while the other sees version B. By analyzing their responses—such as clicks, sign-ups, or purchases—you can determine which version is more effective. This data helps businesses make informed decisions to improve user experiences, increase engagement, and ultimately boost success in their strategies. A/B testing is a straightforward way to optimize choices based on real-world feedback.