The Fogg Behavior Model

The Fogg Behavior Model explains that behavior happens when three elements come together: motivation, ability, and a prompt. Motivation refers to how much someone wants to do something, ability is about how easy it is to do the task, and the prompt acts as a trigger that reminds or encourages the person to take action. For a behavior to occur, all three factors must align. If one is lacking, the behavior is unlikely to happen. This model is useful for understanding how to design interventions or changes in habits effectively.