Behavioral Intention

Behavioral intention refers to a person's plan or motivation to engage in a specific behavior in the future. It reflects how likely someone is to act in a certain way, based on their attitudes, beliefs, and social influences. For example, if someone intends to exercise regularly, it indicates they are committed to making that choice. Behavioral intention is important because it often predicts actual behavior—people who intend to do something are more likely to follow through than those who do not have a clear intention.