Fishbein Model

The Fishbein Model is a psychological framework that helps understand how people form their attitudes toward something, like a product or idea. It suggests that attitudes are based on two main factors: beliefs about the characteristics of that thing and the evaluation of those characteristics. Essentially, if you believe something has positive traits and consider those traits important, you're likely to have a favorable attitude toward it. This model is commonly used in marketing and social psychology to predict behaviors based on people's attitudes.