attitude measurement tools

Attitude measurement tools are methods used to assess people's feelings or opinions about a particular topic, product, or issue. Common tools include surveys with Likert scales, where respondents rate agreement with statements, and interviews that explore attitudes in depth. Other methods can include focus groups, where a small group discusses their views, or observational techniques that analyze behaviors. These tools help researchers gather quantitative and qualitative data, providing a clearer understanding of public opinion and guiding decision-making in various fields, such as marketing, policy-making, and social research.