Planned Behavior

The Planned Behavior Theory is a psychological framework that explains how people make decisions and act. It suggests that our intentions to perform a behavior are influenced by three key factors: our attitudes towards the behavior (how we feel about it), subjective norms (what we think others believe we should do), and perceived behavioral control (how easy or difficult we think it is to perform the behavior). Together, these factors shape our intentions, which ultimately lead to our actual behavior. It highlights that both personal feelings and social influences play a significant role in our actions.