The Theory of Reasoned Action

The Theory of Reasoned Action is a psychological model that explains how individuals make decisions based on their intentions. It suggests that a person's behavior is influenced by their attitudes toward that behavior and the social norms surrounding it. In simpler terms, if someone believes a behavior is positive and feels encouraged by friends or society to do it, they're more likely to act on it. This theory helps us understand why people choose to engage in certain actions, whether it's adopting a healthy lifestyle or participating in social movements.