Visitor Intent

Visitor intent refers to the purpose or goal someone has when they visit a website. It’s about understanding what the visitor hopes to find or accomplish, such as making a purchase, gathering information, or signing up for a service. Recognizing visitor intent helps businesses create relevant content and experiences, making it easier for visitors to achieve their goals. For example, a visitor searching for "buy running shoes" likely intends to purchase, while someone reading blog posts may be researching. Understanding these intentions allows websites to better serve visitors and increase satisfaction and conversions.