ePrivacy Directive

The ePrivacy Directive is a European law that protects people's privacy when they use electronic communications, like the internet and mobile phones. It sets rules for how companies can collect and use personal data, ensuring that users have control over their information. This includes requirements for consent before sending marketing messages and privacy rules for cookies on websites. Essentially, the ePrivacy Directive complements the General Data Protection Regulation (GDPR) by focusing specifically on the privacy of digital communications, promoting trust and transparency in online interactions.