Consent Management Platforms (CMPs)

Consent Management Platforms (CMPs) are tools that help organizations manage how they collect and use personal data, particularly in compliance with privacy laws like the GDPR. They provide users with clear options to give or withdraw consent for data collection and usage, ensuring transparency. CMPs often present privacy notices and manage users’ preferences regarding cookies and tracking, allowing individuals to control their information online. By doing so, they help businesses respect consumer privacy while also facilitating legal compliance.