IAB Europe

IAB Europe, part of the larger Interactive Advertising Bureau, is a trade organization representing the digital advertising industry across Europe. It develops standards, conducts research, and promotes best practices to ensure digital advertising is effective, trusted, and respectful of user privacy. By bringing together advertisers, publishers, agencies, and technology companies, IAB Europe helps to shape a transparent and innovative digital advertising ecosystem that benefits both businesses and consumers. Their work includes creating guidelines for responsible data use, supporting industry growth, and fostering collaboration across markets.