Consent Management Platforms

Consent Management Platforms (CMPs) are tools that help websites and apps gather and manage user permissions for data collection and privacy. When you visit a site, a CMP presents options for you to accept or decline tracking for ads or data use. This process ensures compliance with laws like the GDPR, which protect user privacy. By using a CMP, businesses can respectfully handle personal data while giving users control over their information. Essentially, CMPs facilitate transparency and trust between organizations and their customers regarding data usage.