PECR (Privacy and Electronic Communications Regulations)

The Privacy and Electronic Communications Regulations (PECR) are UK laws that protect people's privacy in electronic communications. They sit alongside data protection laws and set rules on how organizations can use cookies, send marketing messages, and conduct phone calls. For instance, companies must get your consent before sending you marketing emails or using cookies on websites that track your online behavior. PECR helps ensure that your personal information is respected and gives you control over how it's used in digital communications.