Direct Marketing Association

The Direct Marketing Association (DMA) is an organization that represents businesses and professionals involved in direct marketing, which includes sending advertisements directly to potential customers through mail, email, and other channels. The DMA focuses on promoting best practices, ethical standards, and effective strategies in marketing. It provides resources, research, and guidelines to help its members improve their marketing efforts and understand consumer behavior. By doing so, the DMA aims to enhance the effectiveness and accountability of direct marketing while fostering a trustworthy relationship between businesses and consumers.