online tracking

Online tracking refers to the methods used to collect data about users' activities on the internet. This can include websites you visit, items you click, and even your search queries. Companies track this information to understand user behavior, personalize advertisements, and improve services. Common tracking tools include cookies, which are small data files stored on your device, and tracking pixels, tiny images embedded in web pages or emails. While tracking can enhance user experience, it raises privacy concerns as it often involves collecting personal data without explicit consent.