Influence Operations

Influence operations are strategic efforts by individuals, organizations, or governments to shape public perception, attitudes, or behavior. They often involve using social media, misinformation, propaganda, or psychological tactics to sway opinions, support a cause, or undermine opponents. The goal is to impact decision-making processes, whether in politics, marketing, or social movements. Understanding these operations is crucial in recognizing how information can be manipulated, especially in contexts like elections, public health, and international relations. They highlight the importance of critical thinking and media literacy in today's information-rich environment.