digital influence

Digital influence refers to the ability of individuals or organizations to shape opinions, behaviors, or perceptions through online platforms such as social media, websites, and digital content. It involves impacting audiences by sharing information, engaging in conversations, and building trust or authority in a specific area. Influencers or brands with strong digital influence can sway trends, make products popular, or guide public discussions, all through their online presence. Essentially, it measures how effectively someone can affect how others think or act in the digital space.