niche innovations

Niche innovations refer to unique products, services, or ideas that cater to a specific segment of the market, which often remains overlooked by larger companies. These innovations address the particular needs, preferences, or problems of a smaller group of consumers. For example, a specialized app for pet owners or eco-friendly packaging alternatives for small businesses can be considered niche innovations. While they may not appeal to the mass market, they can foster strong loyalty among their target audience and create opportunities for entrepreneurs to thrive in focused areas.