Theodore Levitt

Theodore Levitt was a marketing expert who emphasized the importance of understanding and satisfying customer needs rather than just selling products. He introduced the idea that companies should focus on the "customer experience" and adapt their products and services to meet changing preferences. Levitt is well-known for coining the term "marketing myopia," which describes how businesses often fail by focusing too narrowly on their products instead of the broader needs of customers. His work helped shape modern marketing strategies by highlighting the importance of innovation, customer focus, and adapting to market changes.