disruption

Disruption refers to significant changes that challenge established industries, businesses, or behaviors, often through innovation or new technology. When a new product, service, or idea enters the market and fundamentally alters the way things are done, it can displace traditional players. For example, streaming services disrupted the movie rental industry. Disruption can lead to greater efficiency and creativity but may also create challenges for those who fail to adapt. Essentially, disruption reshapes landscapes by introducing fresh approaches that meet evolving consumer needs or preferences more effectively.