social media algorithms

Social media algorithms are sets of rules and calculations used by platforms to determine what content users see in their feeds. These algorithms analyze user behavior, such as likes, shares, and comments, to prioritize posts that are most relevant or engaging to an individual. The goal is to enhance user experience by showing content that aligns with personal interests and keeps users engaged longer. Ultimately, these algorithms shape the way information is shared and consumed, influencing trends and discussions across social media.