filter bubble

A filter bubble occurs when online platforms, like social media or search engines, personalize the content you see based on your previous behavior, interests, and clicks. This can lead to a digital environment where you're mostly exposed to information and opinions that align with your existing beliefs, limiting your exposure to diverse perspectives. Essentially, the platform "filters" your experience, creating a bubble that reinforces your views and may prevent you from seeing the broader picture. This personalization aims to enhance user experience but can also contribute to polarization and a less informed understanding of broader issues.