Quality Score

Quality Score is a metric used primarily in online advertising, particularly on platforms like Google Ads. It measures the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score indicates that your ads are more relevant to users' search queries, which can lead to better ad placements and lower costs per click. Essentially, it helps advertisers understand how well their ads are performing and encourages them to create more relevant and useful ads for potential customers. A good Quality Score can significantly improve the effectiveness of online advertising campaigns.