Ad Relevance Score

Ad Relevance Score is a metric used by online advertising platforms to assess how well an ad matches the interests of its target audience. A higher score indicates that the ad is more relevant and engaging to viewers, which can lead to better performance and lower costs for advertisers. Factors influencing this score include click-through rates, user engagement, and the overall quality of the ad content. Essentially, it helps advertisers understand how effectively their ads resonate with potential customers, guiding them to improve their advertising strategies for better results.