Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a form of online advertising that helps businesses increase their visibility on search engines like Google. It involves creating paid ads that appear alongside organic search results when users search for specific keywords. The primary goal of SEM is to attract relevant traffic to a website, ultimately leading to conversions or sales. Advertisers bid on keywords, and costs are often based on clicks or impressions. SEM allows businesses to target potential customers effectively and can yield quick results compared to traditional marketing methods.