AdWords (Google Ads)

Google Ads, formerly known as AdWords, is an online advertising platform where businesses can create and display ads on Google’s search results and other websites. Advertisers bid on keywords related to their products or services, and their ads appear when users search for those terms. This approach allows businesses to reach potential customers right when they are searching for relevant information. Advertisers only pay when someone clicks on their ad, making it a cost-effective way to attract new customers and increase visibility in a competitive market.