Bid Strategies

Bid strategies are techniques used in online advertising to determine how much to pay for ads to achieve specific goals, like increasing sales or website traffic. They automate the bidding process based on your objectives, such as maximizing conversions or clicks. By selecting a bid strategy, you're essentially telling the advertising platform how aggressively you want to compete for ad placement, balancing costs and results. Different strategies help optimize ad spend depending on your priorities, whether that's getting as many visitors as possible or controlling costs while reaching a target audience.