Ad Rank

Ad Rank is a measure used by advertising platforms, like Google Ads, to determine the position of an advertisement on a search results page. It is calculated based on several factors, including the maximum bid a company is willing to pay for a click, the quality of the ad, and the expected impact of ad extensions. A higher Ad Rank means a better placement, which can lead to more visibility and potentially more clicks. Essentially, it's how platforms decide which ads to show and where to place them based on their value and relevance to users.