SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is a form of online advertising that helps businesses promote their products or services on search engines like Google. It involves using paid strategies, such as pay-per-click (PPC) ads, where businesses bid on keywords that potential customers might type into a search bar. When users search for those keywords, the ads appear at the top or bottom of the search results. SEM is effective for targeting specific audiences, increasing website traffic, and enhancing visibility, thus helping businesses reach their marketing goals quickly and efficiently.