PPC Advertising

PPC, or pay-per-click advertising, is an online marketing strategy where advertisers pay a fee each time someone clicks on their ad. These ads typically appear on search engines or social media platforms. Advertisers bid on keywords related to their products or services, and when users search those keywords, the ads may show up at the top or sides of the search results. This approach helps businesses target specific audiences, track their advertising effectiveness, and maximize their return on investment by only paying when users engage with their ads.