AdWords (Google Ads legacy name)

AdWords, now known as Google Ads, is an online advertising platform that allows businesses to create ads and display them on Google’s search results and partner sites. Advertisers bid on specific keywords related to their products or services, and their ads appear when users search for those terms. This pay-per-click system means businesses only pay when someone clicks on their ad. Google Ads enables targeted advertising, measuring performance, and adjusting campaigns in real-time to reach the right audience effectively. It’s a tool to help businesses grow by connecting with potential customers online.