Pay-per-Click (PPC) Advertising

Pay-per-Click (PPC) advertising is an online marketing model where advertisers pay a fee each time someone clicks on their ad. These ads typically appear on search engines and social media platforms. Businesses bid on specific keywords related to their products or services; when users search for those keywords, the ads are displayed. If a user clicks the ad, the business is charged a pre-determined amount, hence "pay-per-click." PPC is effective for generating traffic and leads quickly, as it allows companies to reach their target audience directly and measure the performance of their campaigns.