Shopping Campaigns

Shopping Campaigns are online advertising tools used primarily by retailers to promote their products on platforms like Google. They allow businesses to display detailed product information—including images, prices, and descriptions—right in search results. When users search for a product, these ads appear, making it easier for shoppers to find what they want. Businesses bid on keywords, and the ads target potential customers based on their search behavior. The goal is to drive traffic to the retailer's website and boost sales by showcasing products prominently to interested buyers.